The Dawn of Justice, on Amazon
The Echo Bundle
We decided to create a Batman V Superman branded bundle that included a custom designed Echo Skin (for the super fans) and a never been done before choose-your-own-adventure Batman V Superman Echo Skill . Our small team developed and launched a first to market gamification of a skill in the form of an immersive, Choose-Your-Own-Adventure experience.

Breaking it Down
This was truly a first and with firsts there is usually apprehension. Nothing like this had ever been built on the Alexa platform, or undertaken by my team and Warner Brothers Entertainment. Although WB wanted something groundbreaking, it was a complex undertaking to develop a multi-pronged CYOA story, with intersections and multiple storylines. To usher the project forward, I broke down the project into small chunks, visually mapping all scenarios and how they could overlay. We partnered with Zach Snyder and Wes Coller of Cruel & Unusual Films (Director and Producer of the film) and DC Comics and created a game that put users in the role of “Detective.” Their goal? Solve the murders of Thomas & Martha Wayne.



Groundbreaking
Campaign Success

“Wow, that’s really cool. That’s really, really cool”
- Curt Kanemoto, Co-Producer, Cruel Films
"Really great, completely engaging. The audio design was really compelling and immersive. I’m super impressed. A lot of fun. Hat’s off to you guys, I think it’s amazing.”
- Wes Coller, Executive Producer, Cruel Films
"You did a fantastic job and it's going to be awesome using my Echo to play it."
- Adam Schlagman, Writer, DC Entertainment